We carefully source the best curated and cutting-edge wellness and self-care products - many from our local suppliers and manufactures.  We set ourselves apart from other vitamin and supplement stores by committing to fostering a culture of knowledge, compassion, and, most importantly, connection. We are still true to our progressive roots and good for the community spirit nearly 40 years later. We understand that natural and clean ingredients are the foundation of our consumers', employees', and community's well-being. We work hard to find committed local partners and suppliers who share our passion for people and the environment. We are eternally grateful to our clients, employees, and partners for allowing us to be a part of the diverse and vibrant Santa Cruz culture that we adore.